Book Review: (page 1
The Ecology of Commerce
By Paul Hawken
Harper Business, New York City 1993
250 pages, $23.00 US.
By Ivan Handler
Networking for Democracy
is in the midst of an environmental crisis. The biosphere is
being destroyed, possibly irreversibly, by the demands placed
on it by an industrial society flawed in its central components.
Yet the same forces that created the problem, both the market
and state intervention, are capable of providing solutions if
intelligence can prevail over greed.
the core thesis of Paul Hawken's important new book, The Ecology
of Commerce. The fact that the author has taken a market driven
model as the centerpiece of his solution will give all ideologues
on all points of the political spectrum the wrong idea. Hawken
is not driven by ideology, but by a pragmatic approach combined
with a deep sense of urgency. As he sees it, the market is a
natural formation much like a mountain range or a tropical rain
forest. Markets arise and function as a result of the forces
that make them up. Markets do not initiate anything in or of
themselves. Any solutions to problems caused by business will
of necessity utilize the marketplace.
In his preface,
Hawken offers eight objectives he feels must be met to solve
the environmental crisis: